£75K Château d’Yquem breaks record
26 July, 2011
A bottle of 1811 Château d’Yquem has been sold for £75,000, setting a Guinness world record.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
